I was born in the ‘90s, raised on snow days, VHS snowboard flicks, and the dream of disappearing into waist-deep turns. Growing up in Chicago, I didn’t exactly have mountains in my backyard, but that didn’t stop the obsession. As soon as I could, I chased it west - first to Steamboat, then Boulder - riding every chance I got and building a life around frozen mornings, storm cycles, and the simple joy of slashing untouched lines.

Snowboarding had me early. The freedom, the style, the feeling of floating through deep powder, it never let go. But over time, I felt a pull to do more than just ride. I wanted to create something that captured the energy I grew up on: the grit, the nostalgia, the raw stoke of those golden-era shred days.

That’s how Deep Pow Co. started. A brand born from the mountains and built to honor the culture that raised me, vintage graphics, retro flavor, and a whole lot of deep snow love. Every design is a tribute to the riders who still chase storms, sleep in their cars, and light up at the sight of first chair on a powder day.

Now I live in Washington with my girlfriend Kat and our dog Dakota. We spend our time outside, gardening, hiking, and soaking in the wild. And when I’m not designing or daydreaming about the next drop, I’m probably skating, surfing, or snowboarding. Honestly, if it’s got a board, I’m in.

Deep Pow Co. is my way of keeping that fire alive, for myself, and for anyone else who knows that feeling. The ones who ride fast, laugh loud, and get a little lost in the white room. You’re in the right place.